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that is a good point you made regarding why companies typically choose to price bundles which is done to increase sales volume. The product bundle
that is a good point you made regarding why companies typically choose to price bundles which is done to increase sales volume. The product bundle has higher perceived utility due to embedded product complementarity over the price bundle, but the latter offers monetary gains and price discounts
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Financial Reporting And Analysis
Authors: Lawrence Revsine, Daniel Collins, Bruce Johnson, Fred Mittelstaedt, Leonard Soffer
8th Edition
1260247848, 978-1260247848
