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that is a good point you made regarding why companies typically choose to price bundles which is done to increase sales volume. The product bundle
that is a good point you made regarding why companies typically choose to price bundles which is done to increase sales volume. The product bundle has higher perceived utility due to embedded product complementarity over the price bundle, but the latter offers monetary gains and price discounts
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Economics
Authors: Campbell R. McConnell, Stanley L. Brue, Sean M. Flynn
18th edition
978-0077413798, 0-07-336880-6, 77413792, 978-0-07-33688, 978-0073375694
