Question
ThatcherThatcher Paints makes and sells paint to home improvement stores. ThatcherThatcher's only plant can produce up to 99 million cans of paint per year. Current
ThatcherThatcher
Paints makes and sells paint to home improvement stores.
ThatcherThatcher's
only plant can produce up to
99
million cans of paint per year. Current annual production is
66
million cans. Fixed manufacturing, selling, and administrative costs total
$ 10.2$10.2
million per year. The variable cost of making and selling each can of paint is
$ 6.40$6.40.
Stockholders expect a
2525%
annual return on the company's
$ 35$35
million of assets.
Requirement 1. What is
ThatcherThatcher's
current total cost of making and selling
66
million cans of paint? What is the current cost per can of paint? Select the formula labels and enter the amounts to calculate
ThatcherThatcher's
current total cost and current cost per can of paint. (Enter currency amounts in dollars, not in millions. Enter unit values as whole numbers, not in millions. Round all currency amounts to the nearest whole dollar and round the cost per unit to the nearest cent, $X.XX.)
Plus: |
|
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Divided by: | Number of units |
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Total cost per unit |
Requirement 2. Assume that |
ThatcherThatcher
is a price-taker and the current wholesale market price is
$ 6.90$6.90
per can of paint. What is the target total of cost in producing and selling
66
million cans of paint? Given
ThatcherThatcher's
current total costs, will the company reach stockholders' profit goals?Begin by calculating
ThatcherThatcher's
target total cost. Select the formula labels and enter the amounts. (Enter currency amounts in dollars, not in millions. Round all currency amounts to the nearest whole dollar.)
| ||
Less: |
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Target total cost |
|
Given
ThatcherThatcher's
current total costs, will the company reach stockholders' profit goals? (Enter currency amounts in dollars, not in millions.)
| , the company |
| reach stockholders' profit goals. There will be a(an) $ |
| . |
Requirement 3. Continuing with Requirement 2, let's say that
ThatcherThatcher
has found ways to reduce its total fixed costs by
$ 270 comma 000$270,000.
What is the target variable cost per can of paint?Select the formula labels and enter the amounts to calculate
ThatcherThatcher's
target variable cost per can of paint. (Enter currency amounts in dollars, not in millions. Enter unit values as whole numbers, not in millions. Round cost per unit amounts to the nearest cent, $X.XX.)
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Less: |
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Divided by: |
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|
Requirement 4. Suppose
ThatcherThatcher
plans to spend an additional
$ 1.9$1.9
million on advertising to differentiate its product in order to increase sales volume to
77
million cans and become more of a price-setter. Assume that
ThatcherThatcher
did reduce its total fixed costs by
$ 270 comma 000$270,000
as stated in Requirement 3 but could not find ways to save on its variable costs. What is the cost-plus price for a can of paint under these conditions?Select the formula labels and enter the amounts to calculate
ThatcherThatcher's
cost-plus price for a can of paint under these conditions. (Enter currency amounts in dollars, not in millions. Round cost per unit amounts to the nearestcent, $X.XX.)
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Current total costs |
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Plus: |
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Divided by: |
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Cost-plus price per unit |
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