Thave a brand new yoga mat that I have been selling on Amazon. I find out that someone is copying it and is selling it on Etsy. I am a brand new start-up and don't have much money. What is the most feasible option? Let it go. It happens. Focus on your business. Sue. Maybe you'll go bankrupt, but it'll be worth it. Show them your patent. Tell them that they have to stop or they can continue to sell, but they have to pay you part of the profit as a licensing tee. I have no good options. Close the company Question 15 5p Many on-line marketers are opening physical stores. This is an example of: Richness expanding into reach Reach by expanding into richness Attacking adjacent markets Exercising first mover advantage Question 16 5 pts What is part-worth analysis good for? It supports DOE It sets a common scale so I can compare products with different features It supports hierarchy of effects It's a primary part of regression