The $1952$ presidential election saw Democratic candidate Adlai Stevenson face Republican challenger Dwight D$.$ Eisenhower. Eisenhower enlisted the advice of advertising executives to create the first political spot advertising campaign. Eisenhower's use of $30-$second ads to quickly inform viewers of his achievements and vision for leadership, all in a catchy manner, marked the advent of politicians' adoption of television advertising for political means. By the $1960$ presidential election, Democratic candidate John F$.$ Kennedy's media team was creating television advertising spots portraying the candidate on the campaign trail interacting with voters$$advertisements used to generate excitement for upcoming campaign stops.

Which action by contemporary political parties is comparable to the scenario above? $(4$ points$)$