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The 2013 fiasco highlights the importance of scalability in strategic planning. Companies operating in dynamic environments, such as e-commerce, need strategies that can accommodate unforeseen

The 2013 fiasco highlights the importance of scalability in strategic planning. Companies operating in dynamic environments, such as e-commerce, need strategies that can accommodate unforeseen growth. The strategic models described in our course text, like the Ansoff Matrix, emphasize the need for diversification and market penetration. In this case, a successful strategy would have involved not just maintaining market share but also proactively expanding capacity to cater to the growing online shopping market

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