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The 2020 Covid pandemic has taught the world that the business environment would have to adapt or perish. Many enterprises struggled and some did not
The 2020 Covid pandemic has taught the world that the business environment would have to adapt or perish. Many enterprises struggled and some did not survive this period but others thrived during lockdown, and still do since post-covid. You are to identify an existing South African business which operates in global markets (also sometimes referred to as a Multi-National Enterprise). With your identified MNE answer the following: 1. Briefly state and provide a short description of your business you chose. 2. Identify and report on their sustainable competitive advantage/s (SCA). 3. Identify, and report on their business's current (existing) global competitive advantage/s, additionally: a. Provide your critical opinion on the sustainability of their Global Competitive Advantage/s. 4. Identify and report on the source/s of their current global competitive advantage, additionally: a. Provide your critical opinion whether these are going to remain as such in the future. b. Suggest further possible sources of global competitive advantage they may have in the future. 5. Identify and state if the market in which this business is currently operating is currently defined as a GROWTH market, a MATURE market, or a DECLINING market (Think post-covid-19. It's understandable that most business would be in some sort of business decline due to the lockdown or recovering from lockdown, but think currently (analyse their financial statements/ websites to determine this): a. IF you identify the business as being in a GROWTH market then develop a marketing strategy for growth markets specific to the business you chose. b. IF you identify the business as being in a MATURE or DECLINING market then develop a marketing strategy for mature and declining markets specific to the business you chose. (For either above, state the strategy you have chosen and give a practical example/insight of how this would possibly look like for your business)
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