Question
The 2021 Super Bowl drew 96 million viewers and generated a household rating of 38, with an average cost of about 5 million for one
The 2021 Super Bowl drew 96 million viewers and generated a household rating of 38, with an average cost of about 5 million for one commercial. If Hellmann's Mayonnaise placed its ads twice during the 2021 Super Bowl, please calculate/provide the following metrics for its Super Bowl schedule (Hint: Do not forget to count the number of spots; be consistent with the measurement units; look for clues/formulae from MFP Exercise 1 and Exercise 2 under 4/7 Handouts/PPTs). Please show your math.
1) gross impressions (5 points)
2) gross rating points (5 points)
3) CPM (5 points)
4) CPP (5 points)
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