The 4 topics for Case Study I are provided below. Please read the following article before you start your case study. This article addresses the trend of the healthcare markets and discusses how the healthcare industry respond to the rapid changes in digital technology.

"The US healthcare industry is massive, and is continuing to grow as the population swells. Many different types of companies and healthcare institutions work together to provide patient satisfaction and a better quality of carebut sometimes it comes at a large cost. Could new digital health startups help reduce costs while improving health care services?

The global healthcare market will reach$665.37 billion by 2028, according to Verified Market Research. US national healthcare expenditure reached $4.1 trillion in 2020, or $12,530 per person, and is estimated to reach $6.2 trillion by 2028, per the Centers for Medicare and Medicaid Services.

To offset costs, healthcare providers are leveraging the increase in consumers who want to play a more active role in monitoring their own health by encouraging tech that promotes vital tracking, early detection, and prevention of disease. Specifically, remote patient monitoring (RPM) tools, which enable a continuous stream of real-time health data between patients and their doctors, will account for much of this savings.

Considering that 1 in 4 US adults have two or more chronic health conditions, the potential cost savings that can be generated by leveraging RPM technology to avoid unnecessary doctor visits and fees is significant. For example. Medicare's Chronic Care Management program's gross savings were $88 million over a 12-month period, generating net savings of $36 million.

Given this impact, other healthcare companies will likely be quick to adopt RPM tech in the future. Traditionally, much slower than other industries at adopting digital technologies, healthcare incumbents were finally pushed to digitize everyday systems amid the coronavirus pandemic. The crisis catalyzed a virtual care boom that's continuing to change the fabric of the entire US healthcare ecosystem.

The digital health industry has been able to react quickly with the help of investors, who've been shoveling cash their way: In the first three quarters of 2020 alone, US digital health startups raked in more cash than ever before". - Insider Intelligence, January 11, 2022

Healthcare may be divided into several markets, including education (for medical professionals such as physicians and nurses), health insurance, pharmaceuticals, healthcare labor, healthcare technology (e.g., wearables, digital therapeutics, and telehealth), etc.

1. Select any market in healthcare, which is expected to grow the fastest (or which you are interested in, if applicable). Provide evidence (articles, statistics, documents, or websites) that demonstrate or project its growth in the future.

1. From the market you selected above, identify the suppliers, the consumers, and the place (market) where transactions take place. Note that the place (market) would not be necessarily visible.

1. Discuss how technology development in healthcare and IT affects the market and its impact on supply and demand.

1. Discuss whether COVID-19 affects the market. If so, how did it contribute to the changes in the market (e.g., demand, supply, price, productivity, elasticity)

** You are required to write all the questions (1 through 4). The ideal length is 1.5 to 2 pages. If you refer to any document, provide references.