Question
The 4 types in international business strategy are Global Standardization Strategy, Transnational Strategy, International Strategy, & Localization Strategy. Describe each of the four basic international
The 4 types in international business strategy are Global Standardization Strategy, Transnational Strategy, International Strategy, & Localization Strategy. Describe each of the four basic international business strategies.Then, discuss these four strategies in terms of Porter's "generic" strategies (which are Broad Low Cost, Focus Low Cost, Broad Differentiation, & Focus Differentiation).
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Fundamentals of Management
Authors: Robbins, DeCenzo, Coulter
7th Edition
132996855, 0-13-610982-9 , 9780132996853, 978-0-13-61098, 978-0136109822
