The 40 initiatives worth RM35 million under Penjaja include the "Buy Malaysia" campaign, which will be spearheaded by the Domestic Trade and Consumer Affairs Ministry.

https://www.nst.com.my/news/nation/2020/06/601704/buying-local-goods-will-help-firms-survive

Apart from initiatives by government in the Buy Malaysia campaign, propose TWO (2) market penetration strategies that local companies can implement to encourage customers to buy their products and services. Be specific in your explanation in terms of when, where, and how for each strategy.