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The 5 Whys or laddering approach to identifying customer motivations helps uncover high-order motivations by repeatedly asking why a feature, attribute, or benefit is important
The 5 Whys or laddering approach to identifying customer motivations helps uncover high-order motivations by repeatedly asking why a feature, attribute, or benefit is important to customers. Group of answer choices True False
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Business Architecture Management Architecting The Business For Consistency And Alignment
Authors: Daniel Simon, Christian Schmidt
1st Edition
3319145711, 9783319145716
