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The ABC company wants to develop a sales forecast for a fast - selling new product line it has introduced, in order to help plan
The ABC company wants to develop a sales forecast for a fastselling new product
line it has introduced, in order to help plan future production. The following
information has been gathered by the marketing department. The past weekly
average is and the trend has been additional units per week. This week's
demand was units. Using trend adjusted exponential smoothing, estimate
the forecasted sales for next week Assume alpha and beta
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