Question
The ABC corporation is opening new retail sales outlets and they want to staff these stores with employees most likely to be successful at selling
The ABC corporation is opening new retail sales outlets and they want to staff
these stores with employees most likely to be successful at selling the
products. To meet this goal, ABC decides to study the sales staff at existing stores
to determine if intelligence and extroversion (i.e., a friendly and outgoing
personality) predict sales performance of current employees. ABC's logic is that if
intelligence and extroversion predict sales performance, then a good strategy for
new stores is to hire intelligent extroverts for the sales positions.
To conduct the study, all current retail sales employees at existing stores take psychological tests designed to measure intelligence and extroversion. Also, past sales performance data is checked for each employee. In the end, there are three scores for each sales person:
- an intelligence score (on a scale of 50-low intelligence to 150-high intelligence),
- an extroversion score (on a scale of 15-low extroversion to 30-high extroversion),
- and
- sales performance expressed as the average dollar amount sold per week.
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