The ABC Corporation's executive vice president circulates a memo to the firm's top management in which he argues for a reduction in the price of the firm's product. He says that such a price cut will increase the firm's revenue. The firm's marketing manager responds with a memo pointing out that the price elasticity of demand for the firm's product is -0.5. How does such a price cut affect the firm's revenue?

A. It decreases the firm's total revenue.

B. It increases the firm's total revenue.

C. It has no effect on the firm's total revenue.

D. None of the above.