Question
The ability of companies that produce complex software packages to tailor these packages to the specific needs of their customers is an example of product
The ability of companies that produce complex software packages to tailor these packages to the specific needs of their customers is an example of product differentiation through:
options:
a)
complexity.
b)
consumer marketing.
c)
product customization.
d)
timing.
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Strategic Marketing
Authors: Nigel Piercy and David Cravens
10th edition
78028906, 978-0078028908
