The Academy: Evaluating Growth Alternatives

By: Ian Dunn, Pooja Krishen

1. Analyze the current operations of the Academy.
2. Analyze the industry in which the Industry operates, including a competitor analysis.
3. Who are the Academy's consumers and what do they want? What consumer group should the Academy target? Is it currently meeting its target consumers needs?

keep in mind the 2017 year end shows a very large amount of revenue over expenses with their cash flow being well over $50K and Also their focus is on CrossFit which differentiates them quite well from their competition. They are in fact considered to be the number one CrossFit training facility in the region.