Question
The accountants at French Perfumery decided to increase the price of a scent called Breezy by 11 %, from $ 6.42 per bottle to $
The accountants at French Perfumery decided to increase the price of a scent called Breezy by 11 %, from $ 6.42 per bottle to $ 7.13 . French's accountants expect the 11 % price increase to reduce unit sales by 21 %. Current sales are 214,000 bottles, and total variable costs are $ 856,000 .
Required
Estimate the pretax profit effect of the price change, assuming no effect on the variable cost rate, on total fixed costs, or on sales of other products.(Hint: Calculate the contribution margin at the old and new prices and volumes.)(Round answers to 0 decimal places.)
Contribution margin (old) $______
Contribution margin (new) $______
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started