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The actions a firm must take to accomplish the marketing objectives established in its mission statement and strategic planning process are outlined in the organizational
The actions a firm must take to accomplish the marketing objectives established in its mission statement and strategic planning process are outlined in the
organizational plan.
executive summary.
situation analysis.
marketing strategy.
market summary.
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THE Classroom Management Book
Authors: Harry K. Wong, Rosemary T. Wong, Sarah F. Jondahl, Oretha F. Ferguson
1st Edition
9780976423331
