The Activities and self- exercises will help you to evaluate your understanding of the course

Activity 1

1. Define international marketing.

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2. How does international marketing differ from domestic marketing?

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3. What challenges does the international marketing manager face?

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Activity 2

Give short answers to the following questions.

1.How can international marketing extend the life cycle of a product?

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2.Outline any four reasons for international marketing and briefly explain each.

a)___________________________________________________________ b)___________________________________________________________

c) __________________________________________________________

d) __________________________________________________________

Activity 3

1.Outline the marketing controllable.

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2. How are domestic uncontrollable similar to or different from foreign uncontrollable?

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3. How should a marketing manager of an international company handle the foreign uncontrollable?

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Activity 4

1.How is global marketing involvement different from international marketing involvement?

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2.State the distinguishing features of regular foreign marketing involvement.

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3.Outline the stages of international marketing involvement.

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Self- Exercises

Choose the best answer for each of the following questions

____1. Which one of the following statements is correct?

a)Failure to participate in the global market can lead a nation to declining economic capability.

b)Firm that concentrate only on domestic market for safety reasons have no risk of losing their home markets.

c)Economic isolationism is increasing from time to time.

d)The challenges in domestic marketing are much more complicated than in the international marketing.

_____2. Firms go international for the following reasons except

a)to extend the maturity stage of the product life cycle

b) to reduce stock-holding costs.

c) to limit international specialization.

d) to diversify risk

_____3. Which one of the following is not an element of marketing controllable?

a)channels of distribution

b) Promotion

c) Competition

d) Price

_____4. A stage in the international marketing involvement that comparatively involves the highest commitment is:

a)international marketing

b)regular foreign marketing

c)infrequent foreign marketing

d)no direct marketing

_____5. An international marketing concept in which products are adapted for each market without coordination with other country markets and in which advertising campaigns are localized, as are the pricing and distribution decisions is

a)domestic marketing extension concept

b)multi domestic market concept

c)global marketing concept

d)Ethno centric concept

Questions for Discussion

1. Define:

a. international marketing

b.controllable elements

c. uncontrollable elements

d.domestic uncontrollable

e. Foreign uncontrollable.

2. Discuss the five stages of international marketing involvement

3.Discuss the conditions that have led to the development of global markets.

4. Differentiate between a global company and a multinational company.

5. Differentiate among the three international marketing concepts.