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The activity, set of institutions, and processes for creating, capturing, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at
The activity, set of institutions, and processes for creating, capturing, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large is called
market positioning.
market segmentation.
market share analysis.
marketing research.
marketing.
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Service Management Operations, Strategy, Information Technology
Authors: James A Fitzsimmons, Mona J Fitzsimmons
6th Edition
0077228499, 9780077228491
