The advantages of e-commerce for a small business. An explanation of some of the key elements of setting up an e-commerce site for a small business. Some of the best e-commerce platforms for small business. The challenges facing a small business developing their e-commerce strategy and the things they need to consider when implementing this plan. As the e-bike market continues to grow and mature, what factors will determine the success of companies in that market? How might selling on Amazon help or hurt PedalSpark's image as a high-end brand? Should PedalSpark sell its new low-cost bike through Amazon? Why or why not?