The advantages of using a franchising strategy to pursue opportunities in foreign markets include 1) being well suited to companies that employ cross-market subsidization. 2) having franchisees bear most of the costs and risks of establishing foreign locations and requiring the franchisor to expend only the resources to recruit, train, and support foreign franchisees. 3) being well suited to the global expansion efforts of manufacturers. 4) being particularly well suited to the global expansion efforts of companies with multicountry strategies