The advantages of using an export strategy to build a customer base in foreign markets include utilizing excess production capacity to make goods for export and otherwise limiting the amount of capital required to begin competing internationally. reducing the time it takes to establish profit sanctuaries in foreign countries. being able to minimize shipping costs, escape tariffs, and avoid the risk of adverse changes in currency exchange rates. being cheaper and more cost effective than licensing and franchising. O being especially well-suited to accommodating variations in local buyer tastes.