The advertising manager for Roadside Restaurants, Inc. needs to decide whether to spend this month's budget for advertising on print media, television, or a mixture of the two. The goal is to minimize the costs associated with reaching the audience. The manager estimates that the cost per thousand "hits" $($readers or viewers$)$ will vary depending upon the success of the new cable television network the manager plans to use, as follows;

$+$

If there is a $60\%$ chance that the new cable network will be successful, what is the expected cost $($per thousand "hits"$)$ for the strategy the manager will

$100\%$

be selecting?

Multiple Choice

$$8\mathrm{.}00$

$$3\mathrm{.}40$

$$10\mathrm{.}00$

$$9\mathrm{.}00$

$$4\mathrm{.}60$