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The advertising manager for Roadside Restaurants, Inc., needs to decide whether to spend this month's budget for advertising on print media, television, or a mixture

The advertising manager for Roadside Restaurants, Inc., needs to decide whether to spend this month's budget for advertising on print media, television, or a mixture of the two. She estimates that the cost per thousand "hits" (readers or viewers) will vary depending upon the success of the new cable television network she plans to use, as follows: Strategy Print Mixed Television Cable Network Successful $1041 Failure 101421 If she uses the Laplace criterion, which advertising strategy will she use? print mixed television either print or mixed either mixed or television

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