Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

The advertising manager of Anthony and Co . , a U . S . based company, wants to market its new range of detergents in

The advertising manager of Anthony and Co., a U.S. based company, wants to market its new range of detergents in such a way that it reaches the entire country within the shortest time possible. The manager is further looking for a media type that will allow the product to be displayed and shown in use. Which media type would be the most appropriate for Anthony and Co?
Select one:
A.
Radio
B.
Local newspapers
C.
National network television
D.
Direct mail

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Creating Value With Big Data Analytics Making Smarter Marketing Decisions

Authors: Peter Verhoef

1st Edition

1138837970, 9781138837973

More Books

Students also viewed these General Management questions

Question

2. It is the results achieved that are important.

Answered: 1 week ago