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The Advertising Manager wants to quickly get a commercial and print ads touting the higher combined fuel - economy grade. He gives you a rough
The Advertising Manager wants to quickly get a commercial and print ads touting the higher combined fueleconomy grade. He gives you a rough draft of the commercial and wants your approval before the commercial is filmed.
What should be your response?
Select an option from the choices below and click Submit.
Tell the Advertising Manager to run the ad and commercial. What's important is to gain an early competitive advantage in the marketplace.
Tell the Advertising Manager to run the ad and commercial with a disclaimer that the combined fueleconomy grade has not been verified by independent testing.
Tell the Advertising Manager that he should verify the results through independent testing before running the ad and commercial.
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