The aim for the marketing campaign is to create international brand awareness, particularly in Hong Kong, Japan and Singapore. The campaign should include: Social media, Digital advertising must use "google ad words", Adverts to be in English and local dialects. The ad campaign is to be developed and live within 3 months of project commencement with a budget of $30,000. As the campaign is considered to be complex, it is proposed that an outside media specialist be used. What will be the end result of the project (i.e. the outcome/s)?. Also include a brief description of workplace impacts and benefits the project is expected to have on the organisation