The aim is to maximize the production capacity of 40 bbl Brewpub, which can only bedone by reviewing the market and customers. Besides, the key performance indicators (KPI)shows growth in the market size from 103% to 110% at the end of FY-3. Besides, the projectedpenetration of the new products to the market is at 220%, which shows a significant growth inthe market. This will increase the sales, which, according to the KPI, is likely to rise to 36% atyear three from 31% a year one. Apart from that, the consumption of the new products in themarket is projected to rise to 31.53% at the end of the third year, which might be greatlyinfluenced by the rise in the wholesale distribution to 219,934 from 192,173 units at year one.Therefore, the company will be involved in advertisements and holding events to keep up with