The aim of this course is to investigate the principles that underpin the marketing process and how they apply in business. It is a broad$-$based course providing a general overview of marketing for all students and a foundation for further study in the specialist area of marketing.

You are part of a team of marketing consultants working for Marketing Mix Morocco $($MMM$).$ report on the marketing mix of one of the better$-$known organisations in Morocco with a view to offering advice to less$-$successful organisations on how sustained results can be achieved.

you are required to choose any of the TWO P$$s and format to the subject areas stated in report sections. The issues addressed must include:

CHOICE OF ORGANIZATION

Select a product$/$service of any organization existing in Morocco

n relation to your chosen organisation, provide the answer to the following: Product

$1$ Branding

$2$ New Product Development

$3$ Product Life Cycle

Price

$4$ What is a price?

$5$ Factors to consider when setting prices

$6$ General pricing approaches

Place

$7$ The nature and importance of marketing channels

$8$ Channel behaviour and organisation

$9$ Channel design decisions

Promotion

$10$ A view of the marketing communication process

$11$ Steps in developing effective communication

$12$ Setting the total promotion budget and mix$($projections$)$