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The Ajax Company (AC) manufactures food products. The company is considering the purchase of a new machine that will allow the company to produce meatless
The Ajax Company (AC) manufactures food products. The company is considering the purchase of a new machine that will allow the company to produce meatless burgers and enter the national meatless burger market. The cost of the machine is $ 1,000,000. The machine will be depreciated over 10 years to a zero-salvage value. However, the company intends to use the machine for only 5 years. Management thinks that the sale price of the machine at the end of 5 years will be $200,000. The machine can produce 350,000 packages of burgers annually. The marketing director of AC believes if the company will spend $50,000 on advertising in the first year and another $20,000 in each of the following years for national advertising, the company will be able to sell 200,000 packages at $4.50 each for the national market. The cost of producing the packages is $2.00, and the other costs related to the new product are $50,000 annually, AC's cost of capital is 13% and the corporate tax rate is 25% 3. What is the minimum price the company should charge for each bar if the project is to be profitable? Assume the price of the bar does not affect sales. (2 marks)
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