The ALLIANCE: Los Angeles is a coalition of 11 professional sports organizations in greater Los Angeles, which include the Anaheim Ducks, Los Angeles Angels, Los Angeles Chargers, LA Clippers Los Angeles Dodgers, Los Angeles Football Club, LA Galaxy, LA Kings, Los Angeles Lakers, Los Angeles Rams, and Los Angeles Sparks. The coalition wants to see an increase in black executives among the ranks of top basketball decision-makers. The NBA has seven black head coaches and eight black general managers, but only four with final authority on basketball decisions. Diversifying top management in the NBA is in an effort to Multiple Choice Create change in corporate culture, where a blend of ideas, customs, traditional practices, company values and shared meanings help define normal behavior for everyone who works in a company Keep business as usual and prevent unintended adverse effects on others that may give rise to unplanned or unintended costs to the NBA Promote direct communication between business and policy makers as a kind of information strategy to advocate for laws that are believed to foster vigorous aconomic growth and persuading Improve the NBA corporate image by strategically building a good reputat people from diverse ethnicities to attend the basketball games