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The American Agency System represents many companies, and the agent is said to own the expirations. The Direct Writing system operates through exclusive agents such
The American Agency System represents many companies, and the agent is said to “own the expirations.” The Direct Writing system operates through exclusive agents such as State Farm, for example as well as captive agents like Allstate. Highlight the importance of ownership of renewals to the agent in the American Agency System and the Direct Writing System.
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Marketing
Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel
12th edition
111182164X, 978-1133708582, 1133708587, 978-1111821647
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