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the American airline industry 2.0 Industry Overview (200 words) . Using supporting data provide an overview of the selected industry (Industry life cycle, industry structure,

the American airline industry

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2.0 Industry Overview (200 words) . Using supporting data provide an overview of the selected industry (Industry life cycle, industry structure, major players, market data, industry trend data etc) . Identify the competition positions of the main firms in the industry You can draw a strategic group map for the industry . At the end of this section you will clearly identify the sector/strategic group which will be analysing

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