The amount of product a company expects to sell during a specific period at a specified level of marketing activity is called the

Question 4 options:

	company sales potential.
	revenue estimate.
	company sales prediction.
	market potential.
	sales forecast.

Micromarketing is

Question 10 options:

	a market segmentation approach in which firms focus precise marketing efforts on very small geographic markets.
	developing a very specific marketing mix that will effectively meet the needs of only a small segment of the market.
	marketing efforts that are tightly controlled by high-level executives in the organization.
	a way to segment the market to meet the needs of individuals with the same motives and personality attributes.
	creating advertising that is so specific to a certain type of individual that few people outside that micromarket will respond to the message.

Subscription services from firms such as ACNielsen provide marketing researchers with a good source of ____ data.

Question 17 options:

	census
	statistical
	internal secondary
	external secondary
	primary