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The annual Sporting News Baseball Yearbook has exactly the same stories but with 1 5 different covers to appeal to baseball fans in each of

The annual Sporting News Baseball Yearbook has exactly the same stories but with

15

different covers to appeal to baseball fans in each of its regions of the United States. What is the basis of its market segmentation strategy?

psychographic segmentation

retail outlet segmentation

demographic segmentation

behavioral segmentation

geographic segmentation

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