the answer needs to be 800 words please and thank you

QUESTION 1 Soda sales are in a serious slump but it's Diet Pepsi, in particular, that's in real danger of going away for good. Diet Pepsi reported a 9.2% decline in sales last year (Diet Coke had a 4.3% drop). Go ahead and blame the health movement for this one - artificial sweeteners like aspartame are publicly reviled, and consumers are moving toward more natural products like naturally flavored carbonated water drinks. Source-https://www.cheatsheet.com/money-career/failing-brands-no-one-will-remember-in-10- years.html/14/8/2018, [Accessed on 18 July 2020] Based on the above article, explain the FOUR (4) marketing strategies that are available for the firm that is operating in a declining market and support your answer with the relevant marketing actions that the firm can take for each of the marketing strategies. (Total: 30 marks)