Question
The answers are listed below, but I am unsure how to get those answers. For the next year, Dunder-Mifflin is planning to expand its paper
The answers are listed below, but I am unsure how to get those answers.
For the next year, Dunder-Mifflin is planning to expand its paper business beyond the East Coast to the Midwest. Ryan used all the tools that he learned at business school to estimate Dunder-Mifflins demand for paper in the Midwest. He estimates that the amount of sales (in thousands of tons) that Dunder Mifflin would make if their price was p (per ton), is equal to D(p) = 10-p/40. The cost of producing one ton of paper is equal to $40.
Note that the demand function and the marginal cost stay the same throughout the problem.
In order to scale up their production to that extent they have three options:
Option 1: Lease for $500,000, a state-of-the-art factory that would allow them to produce 7,000 tons of paper in a year.
a) What is the optimal price and the optimal profit if Dunder Mifflin goes with this option? Optimal price is $220 and net profit is $310,000
Option 2: Spend $600,000 on a startup that will not only take care of production and ensure that capacity is unlimited, but also would help them identify all the firms that are willing to pay a price of $300 per ton as well as all the firms who are only willing to pay $150 per ton (but not $300 per ton).
b) What is the profit if Dunder Mifflin goes with this option (Remember The cost of producing one ton of paper is equal to $40)? $462,500
Option 3: Trust Dwight and Mose to run a production plant in their beet farm. Unfortunately, this is a risky option. With probability 70% they can produce unlimited amounts of paper, but with probability 30% there are breakdowns in which case they can only produce 4,000 tons of paper in a year. This option would cost $450,000 for the year.
c) What is the optimal price and the optimal revenue if the production capacity is 4,000 tons ? $960,000
d) What is their (expected) profit if they go with this option? $357,000
3. For the next year, Dunder-Mifflin is planning to expand its paper business beyond the East Coast to the Midwest. Ryan used all the tools that he learned at business school to estimate Dunder-Mifflin's demand for paper in the Midwest. He estimates that the amount of sales in thousands of tons) that Dunder Mifflin would make if their price was p (per ton), is equal to D(P) = 10-p/40. The cost of producing one ton of paper is equal to $40. Note that the demand function and the marginal cost stay the same throughout the problem. In order to scale up their production to that extent they have three options: Option 1: Lease for $500,000, a state-of-the-art factory that would allow them to produce 7,000 tons of paper in a year. a) What is the optimal price and the optimal profit if Dunder Mifflin goes with this option? Optimal price is $220 and net profit is $310,000 Option 2: Spend $600,000 on a startup that will not only take care of production and ensure that capacity is unlimited, but also would help them identify all the firms that are willing to pay a price of $300 per ton as well as all the firms who are only willing to pay $150 per ton (but not $300 per ton). b) What is the profit if Dunder Mifflin goes with this option (Remember The cost of producing one ton of paper is equal to $40)? $462,500 Option 3: Trust Dwight and Mose to run a production plant in their beet farm. Unfortunately, this is a risky option. With probability 70% they can produce unlimited amounts of paper, but with probability 30% there are breakdowns in which case they can only produce 4,000 tons of paper in a year. This option would cost $450,000 for the year. c) What is the optimal price and the optimal revenue if the production capacity is 4,000 tons ? $960,000 d) What is their expected) profit if they go with this option? $357,000
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