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The AR project for the Lexington CVB incentivizes visitors and locals alike who play the game mentioned in the application by allowing them to win

The AR project for the Lexington CVB incentivizes visitors and locals alike who play the game mentioned in the application by allowing them to win prizes from the visitor center. This promotion of the visitor center represents which aspect of the the IMC mix Group of answer choices Merchandising Sales Sales Promotion No answer text provided

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