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The area manager of the Bramble Restaurants is considering two possible expansion alternatives. The required investments, expected controllable margins, and the ROls of each are
The area manager of the Bramble Restaurants is considering two possible expansion alternatives. The required investments, expected controllable margins, and the ROls of each are as follows Proiect Investment Controllable Margin Phoenix $150000 $35000 23.33% Chicago $510000 $56000 ROI 10.98% The Bramble segment has currently 52000000 in average operating assets and a controllable margin of $250000. Which one of following projects will increase the Bramble division's ROI? Both the Phoenix and Chicago options Only the Phoenix option Only the Chicago option Neither the Phoenix nor the Chicago options
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