The area manager of the Red, White, and Brew Restaurants is considering two possible expansion alternatives. The required investments, expected controllable margins, and the ROIs
The area manager of the Red, White, and Brew Restaurants is considering two possible expansion alternatives. The required investments, expected controllable margins, and the ROIs of each are as follows:
Project
Investment
Controllable Margin
ROI
Phoenix
$120000$3000025%
Chicago
$540000$500009.25%
The Red, White, and Brew segment has currently $2000000 in invested capital and a controllable margin of $250000. Which one of following projects will increase the Red, White, and Brew divisions ROI?
Both the Phoenix and Chicago options
Only the Phoenix option
Only the Chicago option
Neither the Phoenix nor the Chicago options
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Authors: Michael Barrow
7th Edition
1292118709, 978-1292118703
