The arrival of social media is changing the tone and means of communication to the consumer. The 20 - 29 year olds are the most common age demographic. The acceptance of new media has accelerated: 38 years for Radio, 13 years for TV, 9 months for Facebook, etc.

• Is social media a cost-effective promotional channel? 
• Can social media build brand and sales? 
• Is it measurable?
• Is social media replacing the traditional media of TV, Radio, and Print? In other words, is traditional marketing dying?