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The article about Uber is titled In Praise of Efficient Price Gougingfrom the MIT Technology Review. 1/ do you argue supporting or refuting the author's

The article about Uber is titled "In Praise of Efficient Price Gouging"from the MIT Technology Review.

1/ do you argue supporting or refuting the author's position. Why?

2/ Put yourself in the shoes of an Uber customer.Why is "surge pricing" so annoying?What is your outside option if you want to avoid "surge pricing?"

3/Put yourself in the shoes of an Uber driver.Do you like surge pricing (and hence "surge pay")?

4/ Put yourself in the shoes of a business owner.If you could get every customer to pay higher prices at certain times, would you want to do that?What are the benefits/drawbacks to that pricing behavior?

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