The article is called "Dr. Amazon Will See You Now" on WSJ. ill attach the link but will also include screenshots of the articles to make it easier. https://www.wsj.com/articles/dr-amazon-will-see-you-now-11662715810 1. A summary of the article /background of the story 2. Why is the story relevant to strategic management? Please use the five forces analysis 3. Give some recommendations to the relevant/impacted firms. 4. Give three questions you would ask others about the topic.

Shifting social attitudes and market conditions have helped fuel the wave. The pandemic made consumers more comfortable with innovations like telehealth and hybrid-care startups that more seamlessly blend the home and the clinic. That unleashed a wave of initial public offerings in 2021, with many companies trading at frothy valuations at the bubble's peak. This year's bear market made it harder for these upstarts to access capital, and their cheaper valuations made them attractive acquisition targets. What many target companies have in common is that they are involved, to varying degrees, in a newer approach to the provision of health known as value bas ed care. It differs from the more widespread feefor-service model in which medical providers have an incentive to utilize the healthcare system as much as possible because that drives up compensation. Value-based care, by contrast, encourages providers to be more proactive in preventing illness because they also benet from savings. It is too early to tell whether that approach will truly benet patients or just improve the bottom line for providers and insurers. Emerging healthcare companies have seen their valuations drop after peaking in 2021 125% 100 75 50 l 25 J 0 '0 l Signify Health _25 One Medical (1 Life Healthcare) -50 ' lOakStreetHealth CanoHealth -75 '10\".... .. II Oct. 2020 '21 '22 Source: FactSet __ a. u-_ 1.1 .1 n 1 . .1 .o 1 1 '44.... UnitedHealth, the sprawling conglomerate that includes 60,000 physicians, a pharmacy benet manager and an insurance business, is furthest along in the transition. Through its medical provider arm, Optum Care, it has been buying multi-specialty physician practices, many of which focus on more proactively managing patients through home, virtual and on site care. The idea, in a nutshell, is to keep people out of the hospital, because that is where the costs are highest. Because UnitedHealth also takes on risk through its insurance arm, it stands to gain by driving down the cost of care. UnitedHealth on Wednesday announced it will provide analytics to help Walmart clinics deliver value-based care to Medic are patients. Amazon's strategy is different. Lance Wilkes, an SHARE YOUR THOUGHTS analyst at Sanford Bernstein, says Amazon wants to provide direct and frequent services to Would you see an Amazon-backed doctor? consumers throu h rimar care and levera e Why or why not?Jofn the conversation g p y g that relationship to sell even more services like below. drug deliveries through its online pharmacy business, which got its start with the acquisition of PillPack for about $1 billion in 2018. One key aspect of the race to remake healthcare centers around a long overlooked profession: the family doctor. Because America's system rewards more expensive procedures, medical students prefer to become, say, cardiologists or surgeons. That has prompted a nationwide shortage of primary-care doctors. The long waits to see a doctor have led many Americans to completely abandon the relationship with their primary-care physicians, leading to worse health outcomes. Health consumption expenditures per capita $0 $1,000 $2,000 $3,000 $4,000 $5,000 $6,000 $7,000 $8,000 $9,000 $10,000 $11,000 $12, 0503,000 U.S Switzerland Germany Austria Sweden Netherlands Belgium Canada France Australia Japan U.K. Note: Data is PPP adjusted, 2020 or nearest year Source: KFF analysis of National Health Expenditure (NHE) and OECD data Companies like Amazon, CVS and UnitedHealth have sensed an opportunity in the primary- care crisis. Brian Tanquilut, an analyst at Jefferies, says the big investments in value-based care can realign incentives because primary-care doctors at places like One Medical, which Amazon agreed to buy, earn about double what other family doctors make. Consumer-facing companies like Amazon or Walmart could also just decide to lose money on their clinics in order to sell more of their other products. But that seems like "a slim reed on which to build back a vital national service," writes David Blumenthal, a former healthcare official in the Obama administration. Sadly, staying healthy probably will never be the sort of frictionless, one-click experience that Amazon pioneered. But the e-commerce juggernaut's involvement is a testament to the fact that there is a lot of money to be made by fixing America's broken system.Thanks to innovation, Americans can hail a ride, order groceries and even buy a car without getting off of their couches. Yet when it comes to arguably their most important purchasehealthcarecapitalism keeps coming up short. It certainly isn't for lack of opportunity as the US. has the world's largest economy and devotes a larger share of it to medical services than any developed nation. Amazon.com's repeated failure to disrupt the industry underscores just how hard it is to make meaningful change. The ops include a much-hyped partnership with Berkshire Hathaway and J PMorgan Chase and a s_eparate inhouse telehealth business, known as Amazon Care. As hard as healthcare has proven to crack, it is NEWSLETTER SIGN-UP also too big of an opportunity to ignore. That Heard on the Street explains why Amazon is trying again: It agreed in Jul to a 3.9 billion for One Medical a The first word on what Wall Street is talking y p y $ } about. concierge-type primary-care service with nearly 200 medical oices in 25 markets. The V . Subscribe\" deal was its third largest acquisition after Whole Foods and MGM and will give Amazon the foothold in healthcare it struggled to build organically. In a not-too-distant future, your Prime membership may include a free annual checkup. Amazon isn't alone in trying to remake the health services experience. It is now competing with a range of companies, from consumer-facing businesses like Walmart and W_algreens to large insurers like UnitedHealth Group and CVS-Aetna to tech peers such as Oracle and Apple. CVS, which mportedly also looked at buying One Medical, earlier this month agreed to pay $8 billion for giggfy Health a company focused on inhome evaluations. (Amazon and UnitedHealth Group had also been eyeing Signify)