Question
The article is Government of Canada's COVID-19 economic response plan advertising campaign: ACET survey, Fall 2020 - Winter 2021 The objective of the research activity
The article is "Government of Canada's COVID-19 economic response plan advertising campaign: ACET survey, Fall 2020 - Winter 2021"
"The objective of the research activity was to measure pre-campaign and post-campaign recall and effectiveness of the COVID-19 Recovery Response Plan Advertising Campaign that ran from October 2020 to December 2020."
1. Why do you think this methodology (Advertising Campaign Evaluation Tool (ACET)) was chosen ? How was it suitable / not suitable? Do you believe the ACET approach effective? How would you improve it?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
