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The assigned chapter on choice architecture provides a mnemonic device to help recall the six recommended principles: NUDGES, an acronym for iNcentives, Understanding mappings, Defaults,
The assigned chapter on choice architecture provides a mnemonic device to help recall the six recommended principles: NUDGES, an acronym for iNcentives, Understanding mappings, Defaults, Give feedback, Expect error, and Structure complex choices.
Identify the principle for each of the following examples of choice architecture design.
An optin checkbox on an ecommerce website preselected to allow email advertising from a web vendor
A product search engine capable of screening a large assortment of products in a category based on the importance of their attributes to a consumer
A road sign that flashes your speed as you approach it
A
Expect error
B
Understanding mappings
C
Give feedback
D
Defaults
E
iNcentives
F
Structure complex decisions
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