1. THE ASSIGNMENT BRIEF:

Successful leadership and management of a global firm requires a mind-set that is much more global and outward-focused, and to have different views in how diversity is perceived. At the core of an effective leadership practice in this environment is how leaders communicate to their employees to engage and motivate them to achieve organisational goals.

Please write on lazada, a global Multinational Enterprise (MNE) in South East (SE) Asia and produce a 3,000 words case study report. The report must include the following discussions:

1. Introduction of the company; its operations in SE Asia
2. Background of the leadership team, management style and organisational culture
3. Conceptual framework and theory
4. Analysis of the relationship between organisational culture and communication practices in the context of leadership and management in cross cultural environment
5. Evaluation of organisational culture and communication effectiveness
6. Recommendations

Conclusion