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Your team is a group of senior marketing professionals in your organization. You have been successful in meeting your sales quotas and in developing
Your team is a group of senior marketing professionals in your organization. You have been successful in meeting your sales quotas and in developing strong long term relationships with your customers. Recently, the company has hired a number of junior sales representatives who are just learning about working with clients. They have not yet developed their persuasive writing and presentation skills, so your management team has asked your group to put together a training presentation for the junior sales team that will teach them the most important aspects of making professional persuasive presentations and writing professional and persuasive proposals. You will put together a report on how you intend to train these new additions to your sales force. Your report will include research on effective ways to make persuasive presentations and write persuasive professional proposals. You will design a training program for your new colleagues and prepare a report to management that describes your findings and recommendations. You will also communicate your findings, recommendations, and action plan in a formal presentation to the management team.
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