The Australian consulting company, Tigerspike is pushing innovative technology for their consumers to create a transformational experience for user, employee, and customer. Through the use of mobile technology, this video demonstrates the need for companies to be adaptive and open to new innovations that will enhance their position and allow them to better position themselves in the market. Please watch the video and answer the following questions.

The video suggests moving quickly in the market through such actions as "Launch and Learn." What is this and what concepts from the chapter might discourage this haste?