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The Auto Company of America (ACA) produces four types of cars: subcompact, compact, intermediate, and luxury. ACA also produces trucks and vans. Vendor capacities limit

The Auto Company of America (ACA) produces four types of cars: subcompact, compact, intermediate, and luxury. ACA also produces trucks and vans. Vendor capacities limit total production capacity to at most 1,200,000 vehicles per year. Subcompacts and compacts are built together in a facility with a total annual capacity of 620,000 cars. Intermediate and luxury cars are produced in another facility with a capacity of 400,000, and the truck/van facility has a capacity of 275,000. ACA's marketing strategy requires that subcompacts and compacts must constitute at least half of the product mix for the four-car types. The Corporate Average Fuel Efficiency (CAFE) standards require an average fleet fuel efficiency of at least 27 MPG.

Profit margins, market potential, and fuel efficiencies are summarized below.

Type

Profit margin ($/vehicle)

Potential sales (in 000s)

Fuel efficiency (MPG)

Subcompact

150

600

40

Compact

225

400

34

Intermediate

250

300

15

Luxury

500

225

12

Truck

400

325

20

Van

200

100

25

Using excel and the solver tool:

1) What is the optimal annual profit for ACA?

2) What is the pattern in the optimal allocation?

3) How much would optimal annual profits drop if the fuel economy requirement were raised to 28 MPG?

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