Question
The Auto Company of America (ACA) produces four types of cars: subcompact, compact, intermediate, and luxury. ACA also produces trucks and vans. Vendor capacities limit
The Auto Company of America (ACA) produces four types of cars: subcompact, compact, intermediate, and luxury. ACA also produces trucks and vans. Vendor capacities limit total production capacity to at most 1,200,000 vehicles per year. Subcompacts and compacts are built together in a facility with a total annual capacity of 620,000 cars. Intermediate and luxury cars are produced in another facility with a capacity of 400,000, and the truck/van facility has a capacity of 275,000. ACA's marketing strategy requires that subcompacts and compacts must constitute at least half of the product mix for the four-car types. The Corporate Average Fuel Efficiency (CAFE) standards require an average fleet fuel efficiency of at least 27 MPG.
Profit margins, market potential, and fuel efficiencies are summarized below.
Type | Profit margin ($/vehicle) | Potential sales (in 000s) | Fuel efficiency (MPG) |
Subcompact | 150 | 600 | 40 |
Compact | 225 | 400 | 34 |
Intermediate | 250 | 300 | 15 |
Luxury | 500 | 225 | 12 |
Truck | 400 | 325 | 20 |
Van | 200 | 100 | 25 |
Using excel and the solver tool:
1) What is the optimal annual profit for ACA?
2) What is the pattern in the optimal allocation?
3) How much would optimal annual profits drop if the fuel economy requirement were raised to 28 MPG?
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started